Loaded
Masterchef 9

Year: 2019

Client: Sky Italia

About the Project

News becomes the idea

In 2019 Italy suffered umpteenth political crisis. As everybody knows Italians discuss that ferociously only for another thing: food. Masterchef’s judges have turned into “politicians” who try their best to promote their cuisine style.
About the Project

News becomes the idea

In 2019 Italy suffered umpteenth political crisis. As everybody knows Italians discuss that ferociously only for another thing: food. Masterchef’s judges have turned into “politicians” who try their best to promote their cuisine style.

A large part of the work was devoted to create the brand identity of the three political parties. From here I then developed all the props displayed in the commercial.

CIUNCIOLO
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popula